Local listings
Google Business Profile Optimization
Win the map pack in your service area.
Kenan's Marketing helps businesses optimize their Google Business Profile to improve their presence in local search and give potential customers accurate, useful business information.
Your listing is often the first thing customers see
For a lot of local searches, the map results sit above everything else. If your profile is half-filled, miscategorized, or missing photos, you lose those calls to a competitor whose listing looks maintained — even when your business is better.
We work through the profile properly: primary and secondary categories, complete service list with descriptions, service areas, hours and holiday hours, attributes, photos, products, and regular posts. We also keep your name, address, and phone consistent across the web and set up a simple process for requesting and responding to reviews.
This works best combined with local SEO on your website, so the map listing and the ranking pages support each other.
What we optimize
The right primary category plus a complete, described service list.
Accurate name, phone, hours, service areas, and attributes across the board.
Real photos of your work, team, and location, added on a regular schedule.
Ongoing posts about offers, projects, and news to keep the profile active.
A simple request process and help responding to reviews professionally.
Consistent listings across major directories so your details never conflict.
Frequently asked questions
What is Google Business Profile optimization?
It's the work of making your free Google business listing complete, accurate, and active — categories, services, hours, photos, posts, and reviews — so it competes better in local search and Google Maps.
Do I need a physical storefront?
No. Service-area businesses can list the areas they travel to instead of showing a street address.
How do reviews affect my listing?
Review count, rating, and recency all influence how your profile performs locally, and they heavily influence whether someone chooses you over the listing above or below yours.
How is this different from SEO?
SEO focuses on your website. Profile optimization focuses on your Google listing and map presence. They reinforce each other, and we usually run them together.
Other services
Show up when neighbors search
Contact Kenan's Marketing and we'll review your current listing and what it would take to improve it.